Matching housemaids and households in Indonesia through an innovative mobile platform that streamlines the hiring process and ensures quality matches.
User Research & Insights
Final Mobile App
The domestic help industry in Indonesia faces significant challenges with trust, verification, and matching quality. Families struggle to find reliable housemaids, while housemaids face difficulties finding fair employment opportunities.
Biru creates a trusted platform that connects verified housemaids with families through a comprehensive matching system, background verification, and transparent communication tools.
Conducted extensive user research with both families and housemaids, created wireframes and prototypes, tested with real users, and iterated based on feedback to create an intuitive and trustworthy platform.
Successfully designed a mobile app that addresses the core pain points of both user groups, earning 3rd place in the Beall-Butterworth competition for innovative solutions to real-world problems.